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Lifetime unaudited results · zero paid acquisition
Sources: Stripe; Google Analytics; SnowGroup Internal Operating Data (SG Market Analysis 2025 – V1.0). Unaudited.
SnowGroup connects every part of a ski trip — flights, transport, lodging, rentals, lessons, activities, local deals, and group coordination — into one platform across mountains.
A single ski trip means 7–12 separate bookings — transport, lodging, rentals, lift tickets, activities — spread across vendors and websites, with no shared system to coordinate the group.

Sources: Industry Travel Surveys (North America); NSAA Participation Data; SG Market Analysis 2025 – V1.0.
No APIs · No distribution · No unified demand · No marketplace


Sources: OTA Market Reports (2024); NSAA Industry Statistics; SG Market Analysis 2025 – V1.0.
One identity. One cart. One coordination engine — across every vendor and every mountain.

Shared planning & booking, plus a social layer that keeps groups together.
Network Effect



End-to-end transport aggregation — the way skiers first arrive.
Acquisition Wedge Live Booking Whistler ↗Beta DemoAn all-in-one vendor marketplace for every mountain product.
Centralization Live Whistler ↗Beta DemoYet to be disrupted.
Plus $13B in vendor services and $2B in ground transport across the same market. 82% of resorts (4,400+) aren't bookable on any OTA · 42,500+ vendors not connected.
Sources: Vanat, International Report on Snow & Mountain Tourism; NSAA Industry Statistics; SG Market Analysis 2025 – V1.0.
Travel, activities, rentals, and dining — plus VIP perks, wallet rewards, memberships, and AI concierge.
Free basic profiles, upgrading to advanced storefronts, CRM, marketing tools, and AI sales features.
Per-mountain exposure in the marketplace and SnowClub: placement, trip perks, direct-to-skier campaigns.
Each skier, group, and vendor added strengthens network effects, drives higher bookings, and compounds revenue over time.
| SnowGroup | Expedia | Alterra | Weski | Shopify | ||
|---|---|---|---|---|---|---|
| Transport aggregation | ✓ | ✓ | ||||
| Multi-vendor booking (OTA) | ✓ | ✓ | ✓ | |||
| Vendor tools / storefronts | ✓ | ✓ | ||||
| Ski club management / CRM | ✓ | |||||
| Community & social layer | ✓ | ✓ | ||||
| All-in-one ecosystem | ✓ |
The result: SnowGroup is the only platform building the end-to-end ski trip experience at scale, with a network effect that strengthens every season.
Key focus areas
Multi-mountain expansion: scale to 30+ mountains, starting with Denver
Vendor onboarding: accelerate integrations with independent mountain businesses
Mobile & user experience: optimize trip coordination, group tools, and shared carts
SnowClub & brand integrations: persist identities across seasons; partner with ski clubs and brands
Revenue evolution
Transport was the entry point. The full SnowGroup system is the flywheel powering sustainable growth.
At 23, I decided to compete against Canada's largest transport union and the world's leading transportation company simultaneously. It took breaking a monopoly, but we proved it could be done.
What it taught me was more valuable than the exit: transport is intent. It tells you who's going, when, how many, and what the trip will need — before it even happens. SnowGroup was always going to be built around the skier, not the transaction. Not a resort. Not a pass. Not just a booking tool — the coordination layer the mountain economy never had.
Whistler was the stress test. Every mountain on earth is the market.
— Joktan Elbert, Founder & CEO, SnowGroup
Product, legal, ops & capital strategy executed solo — with AI-assisted infrastructure and a small subcontractor bench. No employees pre-revenue, by design: a few high-leverage hires at close beat a large pre-revenue team.
Post-raise team, hired on SAFE close: COO · Lead Developer · Vendor & Community Manager · Sales & Marketing Lead
A $2M SAFE funds a focused 18–24 month runway — enough to finish the build, scale the Vancouver–Whistler corridor, and open the next destinations. 50% build, 35% scale, 15% operate.
Source: SnowGroup Financing Materials (2025).
Important Information for US Investors: FrontFundr is registered as an exempt market dealer in Canada and is unable to process investments from US persons. If you are based in the US, are an Accredited Investor, and are interested in investing in SnowGroup, please contact us directly at invest@snowgroup.ca. Investors from other international jurisdictions, including Europe and Asia, may be eligible to invest through FrontFundr provided they meet Accredited Investor criteria.
This content is prepared in connection with an equity crowdfunding offering under applicable Canadian securities law, including National Instrument 45-110, on the FrontFundr platform.
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